everis has reached an agreement with Focus On Emotions, a company specialized in implementing solutions to improve user experience at the point of sale.
Under the signature, everis will put on the market, develop and integrate the technological tools that Focus On Emotions has available for customers’ contact and management in retail outlets and service points. For its part, Focus on Emotions will provide the product, the knowledge of the overall solution and its implementation and maintenance. Through this alliance, both companies expect to reach 6 million euros over the next 5 years, of which about 60% will come from the international market.
This new technology is geared primarily to the dynamic communication management (digital signage), interactive communication (for screen and mobile), measurement and automatic segmentation of audiences as well as the counting of people and demand management (queue and citations management) on all commercial and service spaces.
According to the everis partner, Miguel Martínez Lozano, "This alliance complements everis activity with business intelligence services in the areas of sales and service of its customers and it will expand the development of this product in Latin America".
For his part, the general director of Focus On Emotions, Miquel García, said: "The agreement provides us with a reference integrator of our technology solutions with industry knowledge and presence in large customers".
According to the research consultancy, PQ Media, this type of services will grow in the European market a 13.4% in 2010 compared to 2009, and it anticipates continued growth of 15.9% over the next 5 years.