everis, official collaborator of the tenth edition of Madrid Open Tennis
everis is official collaborator in the tenth edition of the Madrid Open Tennis, which begins 29 April in the Caja Mágica in Madrid and will conclude on 8 May.
In addition, to mark the tenth anniversary, the tournament, which receives the best players in the world, there will be a gala dinner at the Galería de Cristal of the Palacio de Cibeles, where there will be a tribute to the winners of previous editions. everis will be the official sponsor of this event, which takes place this Saturday 30 April.
According to the director of marketing and communication, Maria Jesus Villa, "everis commits to sport as it is a discipline with values very similar to the philosophy of the company, such as effort, drive towards improvement, talent and attitude. In addition, the collaboration with the Madrid Open Tennis goes towards increasing brand awareness, strengthening customer relationships and positioning in social networks. "
In this sense, the consultancy has launched a contest on Facebook to draw tournament entries from nearly 2,000 participants with the idea to engage professionals in the company and interact with other areas of the public, such as university students. With this initiative, everis has managed to double in only fifteen days, its number of friends in their official website in Facebook to 1,400 followers. The company also sponsored the "Marco-Ballesteros Forum”, an event that was attended by the owner of the Madrid Open Mutual, Ion Tiriac, professional tennis players David Ferrer and Manuel Santana, and the secretary for sport in Spain, Albert Soler and editor of the newspaper Marca, Eduardo Inda. The event, held at the premises of everis on 4 April, was attended by numerous personalities from the world of tennis and sports.