Implement CRM (Customer Relationship Management) solutions in order to enable the development of long-term relationships between the pharmaceutical sales staff and medical professionals; thus exchanging client satisfaction for client loyalty.
Define and implement business intelligence solutions that have been specifically designed for the commercial management of pharmaceutical laboratories. These initiatives include: IMS external panel sales analysis, external and internal sales integration, commercial activity reporting, investment return analysis and incentives, by sales territory.
Implement commercial network management model that includes the implementation of initiatives ranging from model, human resource processes, commercial management processes and commercial incentives model definition to budget preparation using tools specifically designed for use by the pharmaceutical sector.
Implement document management solutions that allow for the automation and auditing of the generation of regulated and non-regulated documents including: eCTD electronic production batch records and regulatory compliance with strict GXP sector documentation requirements.
Define client attraction and loyalty strategies by means of the extensive use of on-line channels. In order to assist this strategy, support technologies are developed and implemented. These include customer loyalty and medical community portals along with marketing e-mail tools.