Globick and everis NTT DATA join forces to foster the growth of the leading activity distribution platform
Tuesday, 05 October, 2021

Globick, a B2B platform designed to connect the tourist industry with an extensive portfolio of more than 32,000 products including attractions, tours and activities, has reached a strategic agreement with everis / NTT Data to drive the development and marketing of its B2B solution. 

The agreement will allow Globick to offers its solution for the online distribution of activities to everis/NTT DATA clients: leading airlines, hotel chains, OTAs and travel agents. The agreement also provides for a specialized everis / NTT DATA team to collaborate on the technological development of the Globick activity-distribution platform, providing everis / NTT’s advanced technologies like Artificial Intelligence, Machine Learning, Cloud Architectures, etc.

everis / NTT DATA, for its part, will incorporate the developed B2B solution into its portfolio for the tourist industry, currently composed by leading companies in the sector from all over the world. It will also allow the company to strengthen its positioning in the industry through a solution that allows major tourist companies to incorporate activities into their range of services with a solution designed at source for them.

Xavier Boixeda, CEO of Globick: “This strategic agreement will allow us to accelerate our distribution of activities through our three solutions to leaders in the tourist industry. Working with everis / NTT DATA – who have extensive experience in the development of complex technological projects and digital transformation - offers Globick a unique opportunity and we trust that it will be the start of a fruitful long-term partnership.

Javier Martí, Partner for Hospitality, Travel & Leisure in Europa at everis / NTT DATA, had this to say: “We are excited to add Globick to our offering of solutions for our clients, helping them to increase their revenue and profitability while at the same time we are creating new points of interaction, increasing the impact on the travel experience”.

Globick enables connection between the tourist industry and an extensive portfolio of attractions, tours, activities and tickets, unblocking the offering and maximizing its distribution on the online channel through three solutions:

  1. CONNECTIVITY: provider of API connectivity to an extensive catalog of over 30,000 products in more than 1,300 destinations around the world, allowing for the maintenance of agreements and direct rates with each provider.
  1. CONVERSION: recommendation engine based on artificial intelligence integrated into the client website and allowing for the recommendation of activities and tickets based on the destination, data, the profile of each consumer - travel only, family, adults only, etc. - all thanks to its engine developed using Machine Learning technology.
  1. CATALOG: solution that works as a travel agent portal offering all the products in the Globick wholesale portfolio through a contract and a single integration.